Curriculumm
- 4 Sections
- 21 Lessons
- 10 Weeks
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- Module One: The Tourism Industry Ecosystem and Tourism & Heritage Entrepreneurship7
- 1.1introduction
- 1.2The Global Tourism Industry Ecosystem and the Future of Tourism
- 1.3Global Trends and Innovation in the Tourism and Travel Industry
- 1.4Tourism and Heritage Entrepreneurship
- 1.5Common Mistakes Made by Entrepreneurs in the Tourism Sector
- 1.6Key Traits and Skills of a Tourism Entrepreneur
- 1.7Financial Thinking for Entrepreneurs and Business Ethics
- Module Two: Business Models, Market Research, and Analysis of Tourism and Heritage Projects6
- 2.1Evaluating and Selecting a Tourism Project Idea
- 2.2Business Models in the Tourism Sector
- 2.3Market Research in Tourism and Travel
- 2.4Market Analysis for Tourism and Heritage Projects
- 2.5Competitor Analysis and Building a Competitive Advantage
- 2.6Target Customer Analysis and Developing Tourist Personas
- Module Three: Value Proposition and Tourism Experience Design, and Heritage Branding5
- Module Four: Feasibility Studies, Planning, Pricing, Investment, and Financing for Tourism and Heritage Projects3
Business Plan Development for Tourism and Heritage Projects
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